Email marketing and campaigns means permission-based programs: opt-in, ESP setup, SPF/DKIM/DMARC, sequences, and analytics. VivaCoding builds deliverability and content for consented subscribers — not spam to bought lists or shady filter bypasses.
Key takeaways
- Consented lists only (double opt-in recommended).
- Tech: sending subdomain, SPF, DKIM, DMARC, warm-up.
- Product: welcome/nurture flows, segments, open/click/bounce/spam reports.
What email marketing means here
Email marketing is communication with people who agreed to receive messages. We configure an ESP (UniSender, SendPulse, Mailchimp, and peers), DNS authentication, CRM integrations, and funnel-triggered sequences. Campaigns to third-party contacts without opt-in are out of scope.
What we deliver
- ESP selection and CRM segment sync.
- DNS: SPF, DKIM, DMARC (start at p=none → quarantine).
- Subscribe forms, double opt-in, unsubscribe in every message.
- Sequences: welcome, nurture, reactivation (sunset policy).
- Monitoring: bounce, complaints <0.1%, Postmaster / DMARC reports.
B2B metric guideposts
| Metric | Healthy | Warning |
|---|---|---|
| Open rate | ~18–22% | <15% on a warm list |
| Click rate | ~1.5–2.5% | <1% |
| Spam complaint | <0.1% | >0.3% |
| Bounce | <2% | >5% |
Figures are industry guideposts; KPIs are locked in the brief for your niche. High bounce is usually fixed with list cleanup before scaling volume.
When it fits
- You have or plan an opt-in list from site/events.
- You need automated sequences after lead or purchase.
- Mail lands in spam — you need tech and domain reputation work.
When it does not
“Warm up a bought list” without consent is declined. Start with lawful collection and cleanup of your own list.
How we work
- Audit list, domain, and current DNS.
- ESP + SPF/DKIM/DMARC + warm-up plan.
- Templates, segments, sequences, CRM wiring.
- Pilot sends and content iteration.
- Monthly metrics and sunset policy.
Related services
FAQ
Is double opt-in required?
Legally it depends on jurisdiction and channel; technically it cuts complaints and fake signups. We align privacy and advertising rules with your counsel.
Own SMTP or ESP?
For marketing volume, almost always an ESP: reputation, templates, unsubscribes, analytics. Own SMTP fits transactional mail under a separate policy.
How long to launch?
Tech plus the first sequence: usually 1–3 weeks. Warming a new domain/subdomain adds 2–4 weeks of careful volume.